Privacy Policy

Privacy Policy

This Privacy Policy explains how HYPRFLOW (“we”, “us”, or “our”), operated by hyprflow.in, collects, uses, stores, and protects your personal information when you visit our website at www.hyprflow.in or make a purchase from us.

By using our website or placing an order, you agree to the practices described in this policy. If you do not agree, please do not use our website.

1. Information We Collect

a) Information You Provide to Us

When you browse, create an account, or place an order, we may collect:

  • Name
  • Email address
  • Phone number
  • Delivery address and billing address
  • Order details and purchase history
  • Messages you send us via contact forms or email

b) Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address and approximate location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent, and actions taken on our site
  • Referring URL (how you arrived at our site)
  • Cookie and tracking data (see Section 6 and our Cookie Policy)

c) Payment Information

We do not store your payment card details on our servers. All payment transactions are processed securely through our payment gateway,  Razorpay / Cashfree / Stripe / etc. Please refer to their privacy policy for details on how they handle your payment data.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to your customer service enquiries
  • Manage returns, refunds, and complaints
  • Send marketing communications (only if you have opted in)
  • Improve our website, products, and services
  • Detect and prevent fraud or unauthorised activity
  • Comply with our legal obligations under Indian law
  • Personalise your shopping experience

 

3. Cookies & Tracking Technologies

We use cookies and similar technologies on our website for analytics, functionality, and advertising purposes. For full details, please see our Cookie Policy.

This includes the use of:

  • Google Analytics: To understand how visitors use our site.
  • Meta Pixel (Facebook/Instagram): To measure the effectiveness of our advertising and to enable targeted advertising on Meta platforms.

4. Sharing Your Information

We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business:

  • Shopify: Our e-commerce platform provider, which powers our store and processes order and checkout data.
  •  Payment gateway, e.g., Razorpay: To process payments securely.
  • Print/fulfilment partner : To produce and dispatch your order.
  •  Courier/logistics partner : To deliver your order.
  • Google Analytics / Meta: For analytics and advertising (anonymised or pseudonymised where possible).
  • Legal/regulatory authorities: Where required by law or court order.

All third-party service providers are required to handle your data securely and only for the purposes we have specified.

5. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil the purposes described in this policy
  • Comply with our legal and tax obligations under Indian law
  • Resolve disputes and enforce our agreements

Order and transaction records are typically retained for [PLACEHOLDER: 7 years] as required by applicable Indian financial and tax regulations. You may request deletion of your data subject to these retention obligations.

6. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or alteration. Our website uses SSL/TLS encryption. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Subject to applicable Indian law, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to legal retention obligations)
  • Withdraw consent for marketing communications at any time
  • Object to certain types of processing
  • Data portability (where applicable under law)

To exercise any of these rights, contact our Grievance Officer (see Section 10).


8. Marketing Communications

We will only send you marketing emails or messages if you have opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at nav@hyprflow.in

 

9. Children’s Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with their data, please contact us immediately and we will delete it.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the revised policy.

11. Contact Us

For any privacy-related questions or to exercise your rights, contact us at nav@hyprflow.in or visit our Contact Us page. For formal complaints, please use our Grievance & Customer Support page.